A persona is a configurable operating blueprint for a type of business. It defines the goals, pillars, useful connectors, measurements, and signature plays that G-Brain should use when coordinating agents. Selecting a persona is a planning reference; it does not replace your live business data or silently provision agents.
Runs 14 client retainers on a 4-person team without dropping a ball
Agency Operator
A marketing/creative agency owner who lives in client delivery, new-business pipeline, and reporting. This OS variant turns a small team's chaos into a watched factory line: every retainer's scope, deadlines, deliverables, and monthly report run on rails so nothing slips and no client churns silently.
North star
Net retainer MRR retained (revenue kept, not just won)
Pillars · 5
New BusinessLead-to-signed-retainer pipeline and proposals
Every agent reads the shared G-Brain for each client's brand guidelines, scope-of-work, past approvals, and account history, so proposals, creative, and reports all speak in the right voice without re-briefing.
Signature play
On the 1st of each month, Report Compiler pulls GA4, Meta, and Google Ads numbers for all active retainers, drafts a branded report per client in their voice, and Health Scorer flags any account trending toward churn so the owner walks into every QBR already knowing who's at risk and who to upsell.